14
Jul

wallie family photo.JPGlogo_Saffron.jpg
Olga Slavkina, Wally Olins, Max Oliva, Juan Pablo Ramírez and Jacob Benbunan (photo, Irene Medina)

Some time ago, Olga Slavkina (IMBA 07) was told that if she wanted to know something about brands she should read “On Brand”, Wally Olins’ latest book. Outspoken and abrasive, he is the Chairman of Saffron and one of the most claimed authorities in branding.

Now, while working on her MBA, she had the great idea of sending Wally an e-mail asking him to be the first guest of the Funky Business club. The following day she received an answer from Wally himself, accepting the invitation. More

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