27
Mar

IE NETHERLANDS CLUB

Escrito el 27 marzo 2009 por Alumni en Clubs & Activities

Thumbnail image for Martin Boehm Mar 09.jpgOn 25 March 2009,
the Amsterdam IE Alumni Club got the opportunity to meet Professor Martin
Boehm
, Professor of Marketing at IE Business School.

 

At this meeting,
Professor Boehm gave a session titled
WHAT IS YOUR CUSTOMER WORTH? CUSTOMER LIFETIME VALUE AND FIRM VALUE. In this session, he talked about how customers, the important intangible assets of a firm, should be valued and managed.
He explained the concept of Customer Lifetime Value giving examples from
the real world and comparing value of customers for the firm over time.

 

The presentation
given by Professor Boehm at this session is available here (accessible with AA username and password).

 

After the
session, the alumni got together for a cocktail and got a chance to talk to
Professor Boehm, increase their network and catch up with old friends from IE.

 

El día 25 de marzo de 2009, el Club
de Antiguos Alumnos del IE de Ámsterdam tuvo la oportunidad de conocer el Profesor
Martin Boehm
, profesor de marketing del IE Business School.

 

En esta reunión, Profesor Boehm
impartió una sesión titulada WHAT IS YOUR CUSTOMER WORTH? CUSTOMER LIFETIME
VALUE AND FIRM VALUE
. En esta sesión habló sobre como los clientes, los
activos intangibles importantes para una empresa, deben ser valorados y
manejados.  Explicó el concepto de Customer Lifetime Value dando
ejemplos del mundo actual y comparando el valor de los clientes de la empresa
durante tiempo.

 

La presentación expuesta por la
profesora Boehm está disponible aquí (puedes acceder con el usuario y clave de AA).

 

Después de la sesión los antiguos
alumnos juntaron para un cocktail y tener la oportunidad de comunicar con
Profesor Boehm, aumentar su network y ponerse al día con sus compañeros del IE.

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