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El IE Real Estate Club, plataforma creada por la comunidad del IE con objeto de generar oportunidades de negocio, empleo y formación entre los operadores del sector inmobiliario a nivel internacional, organizó ayer, 26 de enero, en el Instituto de Empresa una interesante conferencia en la que se vislumbró la existencia de algunos signos de recuperación económica del sector inmobiliario en España.

En el encuentro, presentado y coordinado por José Manuel Galindo, Presidente de  la Asociación de Promotores Inmobiliarios de Madrid (ASPRIMA), intervinieron los directivos de tres empresas punteras en el sector que han conseguido adaptarse a las nuevas circunstancias del mercado español, con las que se analizó los factores críticos de éxito, el valor añadido generado a sus proyectos y las claves para reconvertir el sector.

David Martínez Montero, socio de Avant Asset Management y Gerente de la Junta de Compensación de Valdebebas, expuso la situación del mercado residencial en Madrid y sus perspectivas a corto y medio plazo, y planteó que parte de la demanda contenida durante varios años ha comenzado a comprar vivienda y puede hablarse, por tanto, de una tímida recuperación del sector.

Respecto al desarrollo urbanístico VALDEBEBAS, comentó que la ubicación, la facilidad en las comunicaciones y la conectividad a las redes metropolitanas de transporte público, el modelo urbano de combinación de usos (residencial, oficinas, zonas comerciales, hoteles, centros de ocio, equipamiento público), un sólido esquema de financiación  y la creación y gestión de la marca han sido determinantes como claves de su éxito.

Carlos Becerril, Director de Expansión, Industrial y de Oficinas de NEINVER, promotora inmobiliaria española con más de 42 años de actividad empresarial y desarrollos en Polonia, Italia, Portugal, Alemania y Francia, organizó su exposición sobre la estrategia de éxito de la compañía, basada en la diversificación de producto, geográfica y por áreas de negocio, y de su especialización por sectores, concretamente en Retail y Outlets. La razón fundamental de su éxito es la rentabilidad que supone para las marcas, para los consumidores y para los inversores y puso como ejemplo Coruña The Style Outlet, inaugurado en 2011.

Mercedes Geijo, Directora Comercial del complejo empresarial PEGASO CITY, habló de “la transformación de la antigua fábrica de Iveco-Pegaso en la primera ciudad empresarial del país, que reúne ciudad y negocios en un solo espacio”. El proyecto, perteneciente al fondo holandés European Property Development Group, tiene 40 hectáreas y dispone de un gran número de parcelas con distinta edificabilidad, lo que permite acoger a grandes compañías y a pymes. AENA, Aeropuertos Españoles y Navegación Aérea, ya se ha instalado y está sirviendo de locomotora para el complejo. Numerosas compañías quieren establecer en Pegaso City sus sedes corporativas.

Por último, José Luis Ruiz Bartolomé, consultor inmobiliario y autor del libro “Adios, Ladrillo, Adios” con su habitual espíritu crítico, analizó su percepción del mercado inmobiliario en estos momentos, afirmando que va a costar salir de la crisis, que existe recorrido para la demanda de viviendas, aunque depende de la zona y del dimensionamiento del producto, y que es necesaria una regeneración urbana a medio plazo.

The IE Real Estate Club, created by IE alumni and students to generate business opportunities, employment and training among real estate companies worldwide, organized an interesting conference January, 26 at IE Business School. The conference dealt with the signs of economic recovery seen in the housing sector in Spain.

José Manuel Galindo, President of the Association of Real Estate in Madrid (ASPRIMA), coordinated and presented events. He was followed by three directors from top Spanish housing companies that have managed to adapt to the market´s new circumstances. They discussed the critical success factors, the value added generated by key projects and how they have re-structured their companies in order to survive.

David Martínez Montero, Avant Asset Management Partner and Manager of the Valdebebas Compensation Board, described the situation in Madrid and the short to medium-term prospects. He proposed that a small proportion of those waiting to buy a property for several years have finally begun to buy, which shows a slight recovery in the sector.

With respect to the VALDEBEBAS urban development plan, David said that the location, communication with and connectivity to the metropolitan’s public transport networks, the variety of models (residential, offices, shopping centers, hotels, leisure centers, public facilities ), a solid financing plan and the creation and management of the brand have been key to its success.

Carlos Becerril, Director of Expansion, Industrial and of the Offices NEINVER, is a Spanish real estate developer with more than 42 years experience. He has been responsible for business developments in Poland, Italy, Portugal, Germany and France. He organized a presentation on the successful strategy of the company, based on product diversification, geographic and business areas and their specialization by sector, specifically retail outlets. The principal reason for their success is due to cost-effectiveness for brands, consumers and investors and he cited The Style Outlet (2011) in Coruña as an example.

Mercedes Geijo, Commercial Director of PEGASO CITY, spoke about “the transformation of the former Iveco-Pegaso Factory into the country’s first city business, which includes a city and businesses in one space.” The project, part of the Dutch fund, European Property Development Group, consists of 40 hectares and has a large number of different buildable parcels, which can accommodate large medium and small companies. AENA, Spanish Airports and Air Navigation have been installed and are serving as a locomotive for the complex. Many companies are keen to establish their corporate headquarters in Pegaso City.

Finally, José Luis Ruiz Bartolomé, Real Estate Consultant and author of the book “Goodbye, Brick, Goodbye”, analyzed the general perception of the housing market right now. He said it will be costly to overcome the economic depression. There is a viable housing demand, but it depends on the area and the size of the product and the need for a medium-term urban regeneration.

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