22
Feb

Marketing en tiempo de Crisis

Escrito el 22 febrero 2012 por Alumni en Clubs & Activities, Geographic

El pasado 7 de febrero, el IE Barcelona Club organizó la conferencia “Marketing en tiempos de crisis” impartida por Joan S. Rodríguez (CEO y socio fundador de Marketing UP), en el emblemático Circulo del Liceo de Barcelona, en la sala Montserrat Caballé con gran éxito de asistentes. En la citada conferencia  se analizaron la situación actual de las áreas de marketing de las empresas españolas y de las mejores herramientas de Marketing Operacional para conseguir resultados a corto plazo en ventas. Se analizaron casos prácticos muy actuales, que tuvieron una gran participación por parte de los asistentes. La actividad fue moderada por Roldán Martínez, Presidente del  IE Barcelona Club y el nuevo comité  del mismo integrado por Miquel Bestraten, Alejandro Safont, Ricardo Riera, Jordi Morató-Aragones, Jerónimo Iñiguez y Fernando Ortega.

 

 

 

 

 

 

 

On February 7, the IE Barcelona Club organized a conference titled: “Marketing in times of crisis”. It was led by Joan S. Rodríguez (CEO and founding partner of Marketing UP) and took place in the emblematic Circle of Liceo in Barcelona, in the Montserrat Caballé room. The turn-out was great and the conference dealt with the current situation in marketing departments of various Spanish companies and the best marketing tools needed to achieve operational results with short-term sales. It looked at modern case studies and the attendees participated in the debate. The event was moderated by Roldán Martínez, President of IE Barcelona Club and the new committee composed of Miquel Bestraten, Alejandro Safont, Ricardo Riera, Jordi Morató-Aragones, Jerónimo Iñiguez and Fernando Ortega.

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