20
Feb

Unas 40 personas, entre antiguos alumnos e invitados, participaron en Albacete el día 9 de Febrero en la Conferencia del Profesor de Sistemas de la Información en IE Business School, Enrique Dans, que tuvo por título “Web social: de la alquimia a la estrategia”, en los Salones facilitados porla Caja Rural de Albacete (Globalcaja).

Durante más de dos horas, el Profesor Enrique Dans, mantuvo la atención de todos los asistentes hablando sobre el asentamiento progresivo de las herramientas de la web social y el planteamiento de estrategias específicas con objetivos, procesos y métricas. También transmitió la necesidad de plantearnos nuestro papel, personal o corporativo, dentro de un panorama que está cambiando muchas cosas. Tras la interesante charla se abrió un animado turno de preguntas.

Con este evento daba comienzo el programa de actividades del IE Albacete Club para el año 2012 que lleva ya más de un año en funcionamiento.

About 40 people, including IE alumni and guests, participated in a conference by Enrique Dans in Albacete on February 9. The Professor of Information Systems at IE Business School spoke about: “Social Web: from alchemy to strategy”. The event took place in the Halls of the Caja Rural of Albacete (Globalcaja).

The conference lasted approximately two hours and Enrique informed all the attendees about the progressive establishment of social web tools and the approach of specific strategies with objectives, processes and metrics. He also expressed the need for us to question our role, personal or corporate, within an environment that is consistently changing. After the conference, there was a lively debate among the attendees.

This event marked the start of the IE Albacete Club program of activities for 2012, which has now been in an operation for over a year.

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