Entradas Etiquetadas con ‘Special Events’

17
May

Over 370 alumni from 9 different countries in Latin America and Spain met at the IE Global Alumni Forum 2009 in Lima (Peru) on 25 March 2011.

The third international edition of the most important alumni meeting in Latin America was held at Hotel Los Delfines (San Isidro, Lima – Peru) and involved the attendance of a number of top-level executives.  

Debate on innovation as a basis for business success

How important is innovation to a company’s success? How does it affect its sustainability and competitive edge over time? With the current global financial crisis, how have emerging countries, such as Peru, Colombia and Brazil, managed to reach growth rates of 8-9% in recent years? Do businesses recognise the importance of innovation? Do they foster the innovative spirit or do they penalise it if it fails? Does innovation also mean dealing with markets that are more global and different?

To answer these questions, the Global Alumni Forum was held in Lima, Peru on 25 March 2011. The event also sought to foster networking among alumni and entrepreneurs in the region during the Coffee Break, Lunch, Evening Cocktail Party and interviews with local head-hunters.

The GAF was opened by Gonzalo Garland, Vice-Chairman of Development at IE Business School, who then gave the floor to Pablo Martín de Holán, Director of the Business Creation Department of IE Business School. He spoke on “Strategic Innovation: how to foster the innovative spirit in enterprise”. On this occasion, Pablo Martín de Holán recommended CEOs and senior executives to foster the culture of innovation and accept failure as part of the learning curve, refraining from applying penalties for failure and encouraging innovators by creating a department to promote said culture/philosophy across the enterprise.

There was then a presentation of three cases of huge business success:

The first was of Peruvian origin and focused on the AJE Bottling Group, which today operates in 14 countries in America, Europe and Asia, running a variety of water/soft drink/beer bottling plants and distribution companies. The group is currently expanding its activities in Brazil, Vietnam and India. Carlos Añaños gave a master conference in which he clearly showed the entrepreneurial attitude applied by the company, which has taken risks at times of crisis by making a commitment to international expansion and today leads the bottling sector in several countries. Innovation and entrepreneurial spirit are the basic values of its business culture.

Carlos Añaños Jerí began his professional career 17 years ago in the AJEGROUP family business. The company appeared in Peru at the end of the 1980s amidst the campaign carried out by the Sendero Luminoso terrorist group. During those turbulent times, Eduardo and Mirtha Añaños (Carlos Añaños Jerí’s parents) saw a great business opportunity. With the passing of time, the AJE Group has become a threat for the market giants Coca-Cola and Pepsi. Since 1989, Carlos Añaños has held management positions in the Finance department and has formed part of the executive management of the group’s companies. He has also carried out his functions in a variety of countries besides Peru, including Mexico and Venezuela.

Carlos Añaños has held executive positions at AJEMEX since March 2003 and has contributed to the company’s success thanks to his extraordinary experience and perspicacious approach. He has also played a decisive role in the development of the company’s business model, which is now capable of effectively and quickly taking the product to the international market. At AJEMEX, he has worked as the Vice-Chairman of Administration and Finance for two years and he has been responsible for establishing the company’s global management and financial strategy. In 2008, he was chosen as one of the 100 Young Global Leaders by the World Economic Forum – Davos.

The floor was then given to Juan Xavier Roca Mendenhall, an economist from Amherst College and MBA, Harvard University. He is currently General Managing Director at Saga Falabella (a large Chilean retail company). His innovative contribution has included the correct management of land purchases and a new way of managing stocks and inventories. The group’s commitment in Peru will continue to grow and it sees the markets of certain provinces as good expansion potential.

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