IE Marketing Club brings you INTERBRAND for the conference:
“Advanced Techniques of Strategic Brand Management. Brand Valuation & Brand Analytics“
Jaime Martín, Director of Brand Strategy
André Matias, Consultant & IE Alumni
Wednesday, May 21, 2008
18:30 – 20:00pm
Brand valuation is the process of ranking brands according to their perceived value to consumers and stakeholders. In doing so, a company is able to understand their brand identity and manage their intangible assets to execute business strategies effectively. Brand analytics utilizes specific methodologies to access risks associated with a company’s branding decisions relating to their choice of package design or brand name.
Following the event there will be an informal Networking Cocktail at Lagoa Bar, Serrano 85
Interbrand is an international top brand consultancy which serves clients worldwide from 30 offices including New York, London, Madrid, Milan, and Paris. They assisted companies such as Xerox, Unilever, Sony, Johnson&Johnson, UBS, IBM, and Kraft Foods manage their brand assets to create value. Interbrand is expert in packaging design, retail design, brand valuation, brand strategy, naming and verbal identity, corporate identify, digital branding tools, brand analytics and integrated brand communications.