June 03, 2008, Madrid: IE Telecom Club organized its speaker series with a distinguished speaker Mr. Alejandro Romero, Director Strategic Relationships, Yahoo, Iberia. The topic for the event was «Yahoo & Its Mobile Strategy«. The event was attended by the alumni of IE Business School. Yahoo is trying to be an early bird in the field of mobile search by doing partnerships with the leading telecom operators. It has created a different eco system for the mobile users and enhances the experience through their new product «Yahoo One Search». They have engineered different kind of search pages for the relatively smaller mobile phone screens.



With Yahoo One Connect, they provide users the ability to control and access their friend lists from various Social networking sites like Facebook, LinkedIN and Orkut. This Mobile strategy also finds synergy with the strategy of Telecom operators who are finding out ways to increase their ARPU (Average Revenue Per User). As more services on Mobile Internet transforms into more data usage by the subscribers. Yahoo’s mobile applications are compatible to almost all the Operating systems running on mobile phones like Windows Mobile, Symbian etc. They are extremely cautious about the Google’s entry into the mobile market with their new proprietary mobile handset operating system called «Android». Google has already been supported by the leading handset makers like LG and Samsung in this cause.


Yahoo is keeping all its options open to remain in this dynamic and growing world of Mobile Internet.


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