IE Marketing Club presents

Escrito el 29 septiembre 2008 por Alumni en Functional Area

When: Wednesday, October 1st 2008 – 18:00h

Where: Aula Magna, María de Molina 11

Who: Jimena Ruiz Posadas, Brand Manager Telefónica Internacional, S.A., Latam Area


The acquisition of Movistar brand during 2004 gave Telefónica the opportunity to unify its presence in Latin America under a single master brand. This implied several changes not only in the company structure but also in the consumer communication.  The speech will explain the measures taken to implement the new brand strategy and speak about the challenges and opportunities that arose along the process.

Jimena will show us the different elements of the launch campaign for the new brand and the results obtained with the unification.


There are 164 places available

Once in the registration page, include JUST YOUR EMAIL (Write it as the first person of the list), then mark the event and click on «participate». If the page is in Spanish change it to English at the bottom.



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