When: Wednesday, October 1st 2008 – 18:00h
Where: Aula Magna, María de Molina 11
Who: Jimena Ruiz Posadas, Brand Manager Telefónica Internacional, S.A., Latam Area
The acquisition of Movistar brand during 2004 gave Telefónica the opportunity to unify its presence in Latin America under a single master brand. This implied several changes not only in the company structure but also in the consumer communication. The speech will explain the measures taken to implement the new brand strategy and speak about the challenges and opportunities that arose along the process.
Jimena will show us the different elements of the launch campaign for the new brand and the results obtained with the unification.
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