They came from far and wide, from Texas, Vevey, Lausanne, Rolle, Nyon, Geneva left and right bank to the Metropôle Hotel in Geneva for the second “Summer and the city” IE / SAMBA cocktail. In excess of 60 Alumni dined on finger food and had access to the bar on the rooftop, famous location for his superb views of the lake and jet d’eau, of the very old hotel built in 1854 and situated in the heart of Geneva and right on the lakeshore. During this networking event, alumni from INSEAD, IMD, HEC Paris, Wharton, Columbia, Stanford, Stern School of Business, IESE Business School, SDA Bocconi and IE Business School laughed, exchanged last business trends, told stories and made more connections. Among the alumni in attendance was Enrique Melero, IE Executive MBA class of 2005, an entrepreneur, founder of the famous www.bebe.ch . The web site was created in 1998 by Enrique Melero and his wife shortly before the birth of the first of their 4 children. “We wanted to use our knowledge of parenting and we developed a community based on exchange. If you have a question, you can find the answers. Last time it took me 4 minutes to get an answer to a very specific question! It is a sort of glocals.com  (but created 9 years before) for parents. You can get in touch with other parents, staying at home”.
The web site had become a reference in his field, covering all related with babies, with more than half a million visits per month. “Bebe.ch is a different social network in which parents share their problems and look for advice during the most important period of their lives: conception to pregnancy and first months of life of their babies.”
Enrique gave us 3 of their preferred locations for families in Geneva:
“Parc La Grange on Quai Gustave Ador is Geneva’s largest park encompassing 12000 square meters along the lake. The park contains the largest rose garden in the city and a horticultural center. During the summer, the Verdure Theatre on site hosts free concerts every Wednesday and Friday. “
“Another location of interest for people that are living near jonction is Park Batie Woods “bois de la batie”, a small animal farm in the city, fantastic for children and makes a great afternoon out. It is a refuge of wildlife near the city center, covering some 20 hectares, pretty popular among joggers; you can have relaxing hiking trails through the park.
« Cheetah-Baby Plage » is the beach of Geneva and is one of the top locations for families; strollers; sand shovels swimmers and parents with sunscreen “. He also recommends also pretty villages like Yvoire and Hermance along the lake.
We would like to thank you Antoine Caffin, IE Executive MBA class of 2009 and Servane Claudel, head of IE alumni, MBA class of 2008 and SDA Bocconi alumnus Marc Perut for the organization. SAMBA the swiss association of MBA looks at ways to build bridges between alumni from top business school and supported the event. Join fellow alumni (Photos of this event , Twitter IE alumni Geneva  , Linkedin Group ) to swap stories and share photos! Please go to SAMBA www.swissamba.ch  to get more information or to register.