The opportunity to participate in the development of a new case with Prof David Bach about the infamous Playboy brand ensured a fantastic turnout at the recently opened IE London office last month. Around 40 alumni from many different years, intakes and masters participated in the evening debating issues regarding Playboy´s entry into the Indonesian market. The case is under development and whilst it was interesting and fun for alumni, it was also a useful instrument for Prof Bach to test the case to ensure it is classroom-ready and gave him useful insights from experienced critics. It was a really fun evening with much networking and interesting chats which continued long into the evening, in good IE tradition!
Jul
Master Class: Burkas & Bikinis
Escrito el 11 julio 2011 por Alumni en Clubs & Activities, Geographic
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