The opportunity to participate in the development of a new case with Prof David Bach about the infamous Playboy brand ensured a fantastic turnout at the recently opened IE London office last month.  Around 40 alumni from many different years, intakes and masters participated in the evening debating issues regarding Playboy´s entry into the Indonesian market.  The case is under development and whilst it was interesting and fun for alumni, it was also a useful instrument for Prof Bach to test the case to ensure it is classroom-ready and gave him useful insights from experienced critics.  It was a really fun evening with much networking and interesting chats which continued long into the evening, in good IE tradition!