On November 8th, 2011, approximately 60 young professionals, including 25 Zurich-based alumni members and 35 candidates participated in a lively IE Master Class Session at the Marriott Hotel in Zurich. The class was led by David Bach, Professor of Strategy and Economic Environment and Dean of MBA Programs at IE.
This particular session titled: «Creating Competitive Advantage Beyond the Market» addressed and analyzed the fact that nowadays companies and their bottom lines are increasingly affected by government policy, changing regulations, activist pressure and media scrutiny. A lively discussion ensued and many participants gave their opinions and insights into how can and/or should companies respond to these growing “nonmarket” pressures.
Towards the end of the evening all candidates left with a better idea of MBA class dynamics, while IE alumni were given the opportunity to reminisce about their time as an IE student and reconnect with fellow classmates.