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Master Class: “Apple: estrategia de un ícono” / “Apple: strategy of an icon”

On Novembrer 24, the IE Office in Colombia organized a Master Class titled “Apple: strategy of an icon”, held by Antonio Sedán, Associate Professor of business strategy at IE Business School. The class was attended by approximately 45 candidates and 15 alumni and the discussion was focused on the sustainability of Apple´s strategy and what we can learn from it.

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El 24 de noviembre, se llevó a cabo la Master Class “Apple: estrategia de un ícono”, dictada por Antonio Sedán, Profesor asociado de estrategia de negocios del IE Business School. Durante la clase, a la que asistieron aproximadamente 45 candidatos y 15 antiguos alumnos, se analizó la sostenibilidad de la estrategia de la empresa y lo que podemos aprender de ella.