International MBA students took on the role of consultants for an intensive week-long challenge with the goal of finding solutions facing an organization. This past July, the April 2014 intake of the International MBA, tackled real life dilemmas of 4 startup companies, born and bred right here in IE’s basement at Area 31 (People-Sports, Alterkeys, Hot Hotels, TripMenu).
The students had the opportunity to work with these 4 companies in the early and self-discovery stage. Their challenge was to find meaningful way to engage their users. Through design thinking techniques, interactive workshops and the input from external experts, 28 innovative and out-of-the box solutions materialized.
IE’s foundation was built on entrepreneurship and we continue to bolster this in our curriculum. The incorporation of the Challenge Week modules as a core component of the MBA, equips students with hands-on, practical experience and soft skills that they can use in their careers.
We are the only MBA program in the world that offers this unique experience to its students. This was the first time we were able to give a hand to our own IE alumni and devoted 200 brilliant student minds for this adventure. Past projects included large enterprises, BBVA and IKEA, and we are looking forward to working with GE this coming October!