Archivo de la Categoría ‘Business Networking’

4
Mar

BOTW@Friday, March 5

Escrito el 4 marzo 2010 por Alumni en Business Networking

Bar of the Week has just been reorganized for 2010! We want to provide IE students, from all programs, a chance to grab a drink, network, and forget about school, at least for an evening!

Bar of the Week acaba de ser reorganizado para el 2010! Queremos dar a los estudiantes del IE, de todos los programas, una oportunidad para tomarse un trago, socializar, y olvidarse de los estudios, por lo menos por una noche!

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12
Feb
ieOut

Official Opening

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IE University President Rafael Puyol, welcomed everybody, especially the sponsors of the Event: IBM, Berkana Library and idealista.com.  He also gave a special mention to the Managing Director of Finance for Madrid City Hall, Miguel Angel Villanueva, who addressed the attendees, talking about how Madrid is an open and diverse city.

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Lola Martín RomeroLola presented an interesting description of different types of homophobia. It was very helpful in that she drew attention to the fact that for many members of the LGBT community, the situation at work was one of “not being excluded does not necessarily mean you are included”.
With regard to trans-sexuality, she explained the new situation at work and the difficulties faced by transsexuals.  She described how among the younger generations those who have opted for their identity have paid a high price in that they had to renounce their education prematurely, and those who postponed the process renounced to be who they are.

Maria.JPGMaría Giralt During her address on lesbian entrepreneurship Maria reflected on lesbian invisibility.  She feels that “As far as the market is concerned they do not exist”.  For her, Bollo and Butter is not a business because she does not making her living from it. To her it’s a brand that represents the network and promotes it.
She also spoke about the net and the use of online social tools, and how important it is to use them to organize events.
To Maria Language is additional way to change this situation and has by naming of her company, Bollo and Butter . The choice of “Bollo” (Dike in English) is a clear demand and avant-garde wink, referring the name of a famous Fashion Fair in Berlin.
She also stated that “Corporations face a big challenge to create inclusive environments with a totally different language.”

Silvy Vluggen

She resented IBM’s LGBT inclusive strategy that this year celebrates its 25th aniversary. She provided key data on productivity and brand loyalty of the group. She explained how at IBM, talent is the most important resource, which is why they develop and monitor different initiatives to guarantee inclusion. Although they cannot provide the highest salaries, they can offer other benefits such as:
  • Diversity Network Groups (a.k.a. Employee Resource Groups)
    • 49 GLBT DNGs at IBM: 6 in Asia Pacific, 17 in Europe and Africa, 5 inImagen Thumbnail para Portada presentacion IBM.JPG Latin America and 21 in North America
  • Monitoring Sexual Orientation
  • Domestic Partner Benefits
  • Out Executives
  • Mentoring and Reverse Mentoring
  • Straight Allies
  • GLBT Leadership Pipeline Identification
  • Transgender Workplace Transitions

These efforts have provided IBM with a series of awards and recognition, yet it would have not been possible if these strategies were not given full support by general management. This is not a HR initiative, it forms an integral part of the organization.

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Angel did an excellent presentation about the Absolut Bottle. To find out more about it go to the IE Marketing Blog where one of our professors tells the blog community all about it.

29
Ene

BOTW@Friday, January 29

Escrito el 29 enero 2010 por Alumni en Business Networking

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26
Ene

LGBT@work Third Edition

Escrito el 26 enero 2010 por Alumni en Business Networking

III Gay & Lesbian Business Forum 4 de febrero de 2010

 

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En tiempos de crisis una adecuada gestión del talento es más urgente que nunca, por otro lado, en estos momentos en los que  las ventas se resienten surgen oportunidades que se materializan en nuevos nichos de mercado.

In times of crisis it is more important than ever to optimize talent management. Moreover, when sales patterns change, opportunities arise in the form of new market niches

 

Tolerancia, uno de los activos en alza para atraer la inversión

Las tres “T” son valoradas por los expertos en marketing urbano y muchos sociólogos como uno de los factores de desarrollo de una gran ciudad o capital. : TALENTO, TECNOLOGIA Y TOLERANCIA.

Según estos estudiosos el “índice de creatividad”, un indicador que mide el nivel de tolerancia o apertura a diferentes clases de personas o ideas es un de los factores a tener en cuenta a la hora de evaluar el futuro desarrollo, y por lo tanto la capacidad de atracción de inversión de una gran capital.

Madrid es, sin duda, una de las capitales de referencia en la acogida de todo tipo de talento.

 

Tolerance – an investment magnetThe three “Ts”, namely TALENT, TECHNOLOGY and TOLERANCE are considered by many sociologists and experts in urban marketing to be key factors in the development of a major city or capital.Professionals in the field believe that the “creativity index“, (an indicator that measures the level of tolerance and openness to different kinds of people and ideas) plays an essential role in assessing potential for future development and, in turn, the ability to attract capital investment.Madrid is, undoubtedly, one of the capitals of reference in accommodating all kinds of talent.

LGBT en la Estrategia

Existen pocas, muy pocas empresas para las que la diversidad forme parte de su planteamiento estratégico, IBM es una de ellas. En España, esta precocidad les ha llevado a ser de las pocas multinacionales que a estas alturas tienen una estrategia consolidada de gestión de talento LGBT.En 2010 IBM celebra el 25 Aniversario de la implantación de sus políticas de diversidad a nivel mundial.

Desde sus comienzos, IBM apadrinó ieOut y ha sido uno de sus principales patrocinadores, con gran ilusión han financiado las tres ediciones del LGBT@WORK y el resto de actividades del club.

 

LGBT StrategyOnly a very small number of companies include diversity as an integral part of their strategic approach, and IBM is one of them. In Spain, IBM’s vision has resulted in the company being one of the few multinationals that now have a consolidated strategy for LGBT talent management. In 2010 marks the 25th anniversary of the implementation of IBM’s global diversity policies.
Ever since ieOut was first launched IBM has shown enormous support. The firm is one of the club’s main sponsors, funding the three editions of the LGBT @ WORK and other activities.

 

Marketing y Comunicación

La botella de Absolut fue un hito en el inicio del “marketing rosa”, fue uno de los primeros guiños “hey chicos, pensamos en vosotros/as” ¿Oportunismo? ¿Inteligencia de mercado? Son muchas las empresas que han comprendido la necesidad de lanzar mensajes inclusivos. 

Marketing and CommunicationsThe Absolut bottle was a milestone that marked the beginning of “pink marketing”. It was one of the first campaigns that dared to say “hey guys/gals, we are thinking about YOU”. Opportunism? Market intelligence? Many companies have now realized the need to launch an inclusive message.

Visibilidad Lésbica y emprendedurismo.

La invisibilidad es, sin duda, uno de los grandes problemas de las lesbianas. Incluirlas dentro del colectivo LGBT fue un éxito del activismo de cara a la consecución de los derechos más elementales. Sin duda, la unión hace la fuerza, pero esta estrategia, quizás, no les ayuda de cara a abordar su problemática concreta. 

La homofobia en el trabajo afecta a las mujeres de un modo distinto que a los hombres, muchas de ellas huyen de grandes organizaciones y montan sus propios negocios enfocados o no al público lésbico. Bollo & Butter es una de esas empresas surgidas de la idea de dar servicio a este nicho de mercado tan importante pero invisible.

 

Lesbian visibility and entrepreneurshipInvisibility is undoubtedly one of the biggest problems facing lesbians. Inclusion within the LGBT community was successful in that it helped achieve at least the most basic rights. Without doubt, unity is strength, but this strategy may not help tackle the specific problems that lesbians encounter at work.Homophobia in the workplace affects women differently than men, with the result that many end up fleeing from large organizations and setting up their own businesses, which are often focused on lesbian markets. Bollo & Butter is one such company, the product of the realization of the need to serve this sizeable but invisible market niche.

 

Agenda

17:30 Inauguración

· Miguel Angel Villanueva

 Consejero Delegado de Economía y Participación Ciudadana

Ayuntamiento de Madrid

             ·Rafael Puyol

Presidente de IE University

18:00 Pendiente confirmar título ponencia (español)

·Lola Martín Romero

Responsable del área de sensibilización, formación y estudios del Programa de Información y Atención a Homosexuales y Transexuales de la Comunidad de Madrid

18:30 Pendiente confirmar título ponencia (inglés)

· Silvy Vluggen

IBM Global Program Manager – GLBT Constituency

19:00 Pendiente confirmar título ponencia (español)

·María Giralt Castells

Directora de la firma Bollo & Butter

19:30 Pendiente confirmar título ponencia (inglés)

· Ángel García Recuero

Brand Manager Absolut

Moderador

· Uxío Malvido Cabrito

            Director de Diversidad e Inclusión MSD

 

20:00 Cocktail

 

REGISTRATE AQUÍ

 

Seguir leyendo…

22
Ene

BOTW@Friday, January 22

Escrito el 22 enero 2010 por Alumni en Business Networking

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21
Ene

IEout club- first event 21st of January

Escrito el 21 enero 2010 por Alumni en Business Networking

Please register for this meeting by clicking here.

 

Pinchad aquí para registraros, por favor

 

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15
Ene

BOTW

Escrito el 15 enero 2010 por Alumni en Business Networking

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8
Ene

BOTW@Friday, January 8

Escrito el 8 enero 2010 por Alumni en Business Networking

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11
Dic

BOTW@Friday, December 11

Escrito el 11 diciembre 2009 por Alumni en Business Networking

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7
Dic

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