Archivo de la Categoría ‘Humanities’


Having beaten almost 500 teams to make it to the last 6 of Cerebration 2010, one of the world’s largest business plan competitions, the IE team had to settle for a position as runner-up having been beaten by Rottman of Toronto who were also presenting a strategy plan for Vestas

The students, Mark Peinhopf, Matteo Perondi, Joseph Berlino, and Mario Del Duca had been working diligently on the various phases of their business plan to bring Vestas into the small-scale wind turbine market since early December and the final presentation was well-received with particular praise from the judges for the team’s innovative plan and the desire to balance Vestas’ commercial goals with its corporate social responsibility.

This was the third appearance of an IE team in the finals since 2005 and we hope to make it to the Singapore finals again in 2011. Congratulations to Rottman and well done to the IE team for putting up a good fight.


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Last 4 February, Mercedes Costa, Director and Professor of «Centro de Negociación y Mediación and Mariana Segura, another professor of the same Centro, gave the conference on «Cómo negociar y no morir en el intento: Identidades y juegos de poder en la negociación», a programmed activity by the IE Alumni Association.


With the use of fragments from known movies as a support, the professors analyzed certain topics which have been poorly discussed in most manuals and negotiation programs, however, are key in efficient negotiation. Matters such as the «nature of negotiation», «reciprocal identities» established between sides or how to neutralize «power games»…


They discussed the open and equal frame in which negotiators discuss their conflicts, the importance in setting appropriate identities which help establish respectful and productive dialogues, and drawing useful guidelines to be able to change power games when starting off in a position of disadvantage.

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Escrito el 4 marzo 2010 por Alumni en Humanities

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Bilbao Club and Victoria-Gasteiz titled «How is Basque economy ready to face the end of the crisis».


There were up to 150 attendees and the way it was carried out allowed to share different visions from the Business world and Government point of view about on the subject of matter.


Given the current situation, speakers agreed on the obligation of citizens, companies and political parties to give the best of themselves in their workplaces as well as in their private lives in order to transform the crisis into opportunity and growth. Bernabé Unda, Counsel of Industry, Eduardo Zubiaurre, President of Adegi, Alberto García Erauskin, Executive CEO of Euskaltel and Guillermo Ulacia, President of Innobasque considered essential to learn from past mistakes, such as financial speculation which set  off the real economic crisis, to build a future based on equal responsibility between social and political agents and agreements.


«It is a historic moment, of change, consensus and responsibility», said the Counsel of Industry on what was the way out of the crisis. » and until Spain doesn’t emerge from the crisis, we will not do so with sufficient strength», he said after suggesting to hold on to European examples such as France and Germany, and those who are not suffering the crisis as much like China and Brazil. Eduardo Zubiaurre, President of Adegi, suggested that certain necessary structural changes in Spanish economy should be faced after years of growth, as well as in Basque labor market, to prevent such strong employment falls when economy sinks. » I don’t know if a Government or State pact, but we must face those agreements», he said.



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The tiger, a ferocious and courageous animal that combines both the elements of power and grace, the IE China Club welcomed its strength by introducing to the community the cultural and business aspect on one of the world’s fastest growing economies, on 2 March 2010.


«Our aim is to build business opportunities and create awareness between the IE Community and the Greater China Market,» stated IE China Club’s President, Sokho Trinh as he welcomed nearly a hundred professionals, companies, students, and alumni on the February 19th event at IE Business School.


 «Several business opportunities exist in China and we especially welcome investments into the more regional areas of the country,» explained Mr. Ji Xian Zheng, the Commercial Consular for the Embassy of the People’s Republic of China, Madrid.


«China is aiming to move away from the manufacturing center stigma.  Rather than being simply ‘made in China’, we are pushing for created in China«, continued Mr. Zheng, as he outlined how to build meaningful and profitable relationships with their Chinese partners.


The guests brought in prosperity and fortune by studying their Chinese horoscopes, dining on traditional treats, and learning Mandarin, taught by Professor Keyi Wang.  Other speakers that shared their experience included Mr. William Davila, International Development Director – Middle East, Africa and Asia, IE Business School, Ms. Carmen Bedoya of Casa Asia, and Ms. Paula Ehrenhaus of Instituto Confucio.

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IE team make it to the last 6 of Cerebration 2010

Escrito el 3 marzo 2010 por Alumni en Humanities

On Friday, March 26th four of our IMBA students will be traveling to Singapore to represent IE as Team DiversitIE in the 2010 National University of Singapore business plan competition.  The students, Mark Peinhopf, Matteo Perondi, Joseph Berlino, and Mario Del Duca have been working diligently on the various phases of their business plan to bring Vestas into the small-scale wind turbine market since early December. 


The NUS competition is one of the largest master level business plan competitions in the world, and has attracted nearly 500 teams to this year’s event.  The round progression started with a brief executive summary discussing their plans for Vestas, in which the team devised a creative approach of utilizing both NGO and non-market strategies to enter into  the German market  – clearly reflecting IE’s emphasis on all aspects of doing business.


As the rounds progressed, the business plans increased in completeness, and the majority of the competitors were eliminated: including the teams from MIT, NYU, LBS and the Gopher’s from Minnesota.  Our Team DiversitIE remained one of the 6 teams that were selected to fly to Singapore for an all expenses paid trip and to present their ideas to a panel of 10 judges selected from leading Singaporean institutions.  Please join us in showing our support for these students.



Escrito el 2 marzo 2010 por Alumni en Humanities

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On the 25th of February, 26 IE alumni of the Munich area came together for the «Germany Career Drive». The event took place at the pizzeria ‘Golden Twenties’ where people could network easily and enjoy interesting speeches followed by a nice dinner. Name tags and participants list were handed out to everybody to help the networking.


and also complemented nicely to each other; The first speaker was Mr. Klaus Gira, the Director of ‘Pasit Headhunting Services’, he spoke in detail about the hard skills which are required in today’s local job market and application process. His presentation was focused on giving useful tips on how to prepare a successful job application. The second speaker, Mrs. Manuela auf der Heide, personal coach specialist, analyzed the soft skills which we use subconsciously in an interview and how they influence our behavior. She organized a fun and interactive session where we analyzed our subconscious mind by answering rapidly to questions asked. People showed interest during the speeches; asking questions and participating actively during the interactive personal coaching session.


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The speeches were followed by a dinner buffet which included Antipasti, Pizza & Tiramisu. The food was excellent and people enjoyed the informal and cozy ambient to speak ‘amongst friends & family’. Some alumni who currently are looking for jobs were speaking with the headhunter and personal coach and gathered very good contacts that will surely help them!


El 25 de febrero se reunieron 25 antiguos alumnos de los alrededores de Munich para el «Germany Career Drive». El evento tuvo lugar en la pizzería «Golden Twenties donde los asistentes tuvieron la oportunidad de hacer network entre ellos  y escuchar interesantes ponencias seguido de una agradable cena. Se les entregó una lista de asistentes y etiquetas para facilitar el network.


Los ponentes se ajustaron bien al concepto de «career drive» y se complementaron los unos a los otros; El primer ponente fue Sr. Klaus Gira el Director de «Pasit Headhunting Services», quien habló detalladamente acerca de las habilidades necesarias hoy en día en el mercado laboral y en los procesos de selección. Su presentación se enfocó en dar consejos útiles sobre cómo prepararse ante dichos procesos de selección. La segunda ponente, la Sra. Manuela auf der Heide, especialista en «personal coaching», analizó aquellos recursos que utilizamos subconscientemente a la hora de hacer una entrevista y cómo influyen en nuestro comportamiento. Organizó una sesión divertida e interactiva donde analizamos nuestro subconsciente contestando a varias preguntas con rapidez. Los asistentes mostraron gran interés durante las ponencias; haciendo preguntas y participando activamente durante la sesión.

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Al finalizar las ponencias tuvo lugar una cena buffet a base de Antipasti, Pizza y Tiramisu. La comida fue muy buena y las personas disfrutaron del ambiente informal y acogedor a la hora de relacionarse entre amigos y familiares. Algunos de los antiguos alumnos que actualmente se encuentran buscando trabajo, pudieron hablar con el headhunter así como con el «personal coach» y hacerse con varios contactos de gran ayuda.



Escrito el 1 marzo 2010 por Alumni en Humanities

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On 12 February, IE Careers Management Centre and Human Resources Head Hunter Precision sponsored a breakfast for the formal presentation of the Outplacement Program for IE alumni living in Peru. This program includes a coaching process that seeks to enhance management skills and reduce gaps between the needs of employers and alumni skills. This program is optional to the traditional service career and has a negotiated rate for the alumni. It also provides access to databases, and targeted preferential basis to the profile of each person. We extend our thanks to Mr. Francisco Cerdá, Director of IE Career Management Centre and Mr. José Gabriel Tafur, President of Human Resources, for this Conference, where we have the presence of almost 50 Alumni.


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«El día 12 de febrero se realizó un Desayuno auspiciado por el Departamento de Carreras Profesionales de IE y el Head Hunter Human Resources Precisión para la presentación formal del programa de Outplacement para Antiguos Alumnos residentes en Perú. Este programa incluye un proceso de coaching que busca fortalecer habilidades directivas y disminuir brechas entre las necesidades de los empleadores y las destrezasa de los Antiguos Alumnos. Este programa es opcional al servicio tradicional de Carreras Profesionales y cuenta con un costo preferencial para los Antiguos Alumnos. Asimismo brinda acceso a bases de datos preferentes y focalizadas en función al perfil de cada persona. Queremos agradecere muy especialmente al Sr. Francisco Cerdá, Director de Carreras Profesionales de IE y al Sr. José Gabriel Tafur, Presidente de Human Resources por la Conferencia realizada, en la que contamos con la presencia de casi 50 Antiguos Alumnos.»


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IE School of Arts and Humanities in collaboration with
the IE Alumni Association held a conference on Tuesday, February 9, entitled »
El Guernica de Picasso: cómo, cuándo y por qué.» PICASSO’S GUERNICA CONFERENCE:
HOW, WHEN AND WHY. An approach to the process of creating one of the icons of
last century.


In this occasion, the speaker was Marta Muñoz Recarte, Professor of Nineteenth and Twentieth Century
Art History at Instituto Europeo di Design, Madrid; Content Creator for the
Contemporary Art section of the Sociedad Estatal para la Acción Cultural
Exterior, Project Coordinator and Editor of the Museo del Prado Encyclopedia
for the Fundación Amigos de Museo del Prado de Madrid, she talked about one of
the most moving and enigmatic paintings of universal art.


«The Guernica has become part of our history-declares
Professor Muñoz Recarte-, it has been incorporated into our everyday. However,
we are not conscious of its fascinating creation process; a process through
which we will enter the world and images, not only of Pablo Picasso, but an
entire period of time.»


IE School of Arts and Humanities en colaboración con laAsociación
de Antiguos Alumnos del IE
celebró la conferencia
titulada «El Guernica de Picasso: cómo, cuándo y por qué. Un
acercamiento al proceso de creación de uno de los iconos del siglo pasado»
martes 9 de febrero


En esta ocasión, la ponente fue Marta Muñoz Recarte, Profesora de Historia del Arte de los siglos XIX y XX
en el Instituto Europeo di Design, Madrid; creadora de contenidos para la
sección de la página web de Arte Contemporáneo de la Sociedad Estatal para la
Acción Cultural Exterior; y, Coordinadora del Proyecto y de la Edición de la
Enciclopedia del Museo del Prado para la Fundación Amigos del Museo del Prado
de Madrid, nos habló sobre uno de los cuadros más conmovedores y enigmáticos
del arte universal.


Guernica se ha convertido en parte de nuestra historia -afirma Muñoz Recarte-,
ha pasado a integrarse en nuestra cotidianeidad. Sin embargo, somos poco
conscientes del fascinante proceso de creación de la obra; un proceso a través
del cual nos adentraremos en el mundo y las imágenes no sólo de Pablo Picasso,
sino de toda una época».


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IE School of Arts and Humanities in
collaboration with Fundación Xavier Zubiri and IE Alumni Association
organized last February 3rd the conference called «Global Religious Global
Trends: Liberty vs. Tolerance»


On this occasion, professor Antonio González Fernández, Director of
Studies and Publications of Fundación Xavier Zubiri, analyzed the global
situation regarding religions.


He contrasted the growth of religious
faith in different parts of the world, as well as atheism and agnosticism, by
analyzing some of the cultural, political, sociological and legal variables
which explain and favor an atmosphere of liberty or religious intolerance.


The conference concluded with a
reflection on the inherent ambiguity of religious essence, ending in a lively


IE School of Arts and Humanities en colaboración con la
Fundación Xavier Zubiri y la Asociación de Antiguos Alumnos del IE organizó la
conferencia titulada «Tendencias Religiosas Mundiales: Libertad v
Intolerancia» el pasado 3 de febrero.


En esta ocasión, el profesor Antonio González Fernández, Director de Estudios y
Publicaciones de La Fundación Xavier Zubiri, analizó la situación mundial de
las religiones.


Contrastó los crecimientos de la fe religiosa
en las distintas zonas del mundo, así como del ateísmo y del agnosticismo,
mediante el  análisis de algunas de las variables culturales, políticas,
sociológicas y legales que explican y propician climas de libertad o
intolerancia religiosa.


Se concluyo con una reflexión sobre la
intrínseca ambigüedad de la esencia religiosa, terminando en un animado debate.



Escrito el 22 febrero 2010 por Alumni en Humanities

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On Tuesday, 2 February, in Aula Magna of
IE Business School, took place the presentation of the book Cómo Dirigir
una Bodega
published by Global Marketing.
The aim of this book is to provide executives
from wineries the essential knowledge for the efficient development of their
work in their winery.
In this book presentation participated Rafael del Rey (co-author of the book),
Carlos Falcó (foreword – vine-grower
and wine-producer), Enrique Valero
(Coordinator of the book and CEO of Abadía Retuerta) and Olegario Llamazares (Publisher and CEO of Global Marketing).


Before the presentation of the book, took
place a round table about Bodegas 2.0: Cómo atraer visitas y conseguir
clientes por Internet
with the participation of important people from
the wine sector like Julio Palomino
(Lavinia), Nico Bour (Uvinum) Eduardo Benito (Vinus TV), and Lasse Rouhainen (; and
was moderated by Ana Nieto (Global


El martes 2 de febrero tuvo lugar en el Aula Magna del IE
Business School la presentación del libro Cómo Dirigir una Bodega
editado por Global Marketing.  El objetivo de esta publicación es dotar a
ejecutivos de las bodegas de aquellos conocimientos
multidisciplinares que son necesarios para gestionar de forma eficaz una
empresa vitivinícola. En la presentación del libro participarán Rafael del Rey (coautor del libro –
Director General del Observatorio Español del Mercado del Vino), Carlos Falcó (prologuista – Viticultor
y Bodeguero), Enrique Valero
(Coordinador del libro – Director General de Abadía Retuerta) y Olegario Llamazares (Editor – Director
de Global Marketing. Rafael del Rey.


Previamente a la
presentación del libro tuvo lugar  una mesa redonda sobre Bodegas
2.0: Cómo atraer visitas y conseguir clientes por Internet
la participación de destacados personas del sector como Julio Palomino (Lavinia), Nico
(Uvinum), Eduardo Benito
(Vinus TV), y Lasse Rouhainen
(Promoció, moderados por Ana
(Global Marketing).


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