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Global Alumni Forum 2011

Escrito el 28 noviembre 2011 por Alumni en Others, Special Events

Madrid, Friday, 30 September 2011. More than 1300 executives from 55 countries visited Madrid to analyse issues such as the dimensions of happiness and its connection with the economic situation and the measures governments need to take to deal with the economic crisis that affects developed countries.

They also analysed the strategy of the company Televisa, media leader in Latin America and headed by its chairman, Emilio Azcárraga, who, with the participation of Santiago Iñiguez, Dean of IE Business School, and the Professor of Strategy, Charo Silva, analysed the Televisa case recently published by IE.

With Eduardo Punset, recognised Spanish scientific reporter, we made a journey through the world of happiness, the search for it and its implications. He was accompanied by Lee Newman, Dean of IE School of Social & Behavioral Science, and both of them made us reflect seriously on our personal and professional lives.

The Secretary General of the Organisation for Cooperation and Economic Development (OECD), Ángel Gurría, said that the European Union does not need anyone to come along and increase its debt, in reference to help from the so-called BRIC countries (Brazil, Russia, India, China and South Africa) and that, in his opinion, there are «enough savings» in the European Union for it not to need money from elsewhere. He believes that what the EU needs to do is to make sure that the savings are allocated and «comfortable», since people are saving «too much». As a way out of the crisis, he pointed to a lowering of interest rates by the European Central Bank (ECB) to keep them at «reasonable levels». As another possible measure, Gurría added that the euro cannot be devalued, but debt can be bought, since «on a fiscal level there is little for some and nothing for others». His intervention was presented and chaired by Guillermo de la Dehesa, President of the IE International Advisory Board.

The event was moderated by Fernando Barnuevo, President of the IE Alumni Association and Managing Director of Kleinwort Benson, and opened by Diego Alcazar, IE President; Ignacio Garralda, President of Mutua and German López Madrid, President Volvo Cars Spain.

For further information: http://www.globalalumniforum.ie.edu/index.php?&lang=en

Madrid, viernes 30 de septiembre de 2011. Más de 1300 directivos procedentes de 55 países han analizado en Madrid temas como las dimensiones de la felicidad y su relación con la situación económica, así como las medidas necesarias que tienen que tomar los gobiernos para afrontar la crisis económica que envuelve a los países desarrollados.

Además se analizó en profundidad la estrategia de la empresa Televisa,  líder en Latinoamérica en el sector de los medios de comunicación, de la mano de su presidente y CEO, Emilio Azcárraga, quien con la participación de Santiago Iñiguez, Decano del IE Business School y la profesora de Estrategia, Charo Silva, analizaron el caso Televisa recientemente publicado por el IE.

Con Eduardo Punset, reconocido comunicador científico español, abogado y economista, viajamos por la felicidad, su búsqueda y sus implicaciones, acompañado por Lee Newman, Decano de IE School of Social & Behavioral Science, quienes nos hicieron seriamente reflexionar sobre nuestra vida personal y profesional.

El secretario general de la Organización para la Cooperación y el Desarrollo Económico (OCDE), Ángel Gurría, afirmó que la Unión Europea no necesita que nadie venga a aumentar su deuda, en referencia a ayudas provenientes de los denominados países «Brics (Brasil, Rusia, India, China y Sudáfrica)», a su juicio, en la Unión Europea hay «bastantes ahorros» como para que le haga falta dinero de fuera. En su opinión, lo que la UE debe hacer es lograr que esos ahorros sean asignados y se encuentren «cómodos», ya que la gente está ahorrando «demasiado». Como salida a la crisis apuntó una bajada de tipos por parte del Banco Central Europeo (BCE) para que éstos se mantengan en «niveles razonables». Como otra de las posibles medidas a adoptar, Gurría añadió que no se puede devaluar el euro, pero se puede comprar deuda, ya que «en lo fiscal queda poco para algunos y nada para otros». Su intervención fue presentada y moderada por Guillermo de la Dehesa, presidente del IE International Advisory Board.

Todo el evento fue moderado por Fernando Barnuevo, Presidente de IE Alumni Association y Managing Director de Kleinwort Benson, y abierto por Diego Alcazar,  Presidente del IE; Ignacio Garralda, Presidente de Mutua and Germán López Madrid, Presidente Volvo Cars España.

Para más información: http://www.globalalumniforum.ie.edu/index.php?&lang=en


Over 370 alumni from 9 different countries in Latin America and Spain met at the IE Global Alumni Forum 2009 in Lima (Peru) on 25 March 2011.

The third international edition of the most important alumni meeting in Latin America was held at Hotel Los Delfines (San Isidro, Lima – Peru) and involved the attendance of a number of top-level executives.  

Debate on innovation as a basis for business success

How important is innovation to a company’s success? How does it affect its sustainability and competitive edge over time? With the current global financial crisis, how have emerging countries, such as Peru, Colombia and Brazil, managed to reach growth rates of 8-9% in recent years? Do businesses recognise the importance of innovation? Do they foster the innovative spirit or do they penalise it if it fails? Does innovation also mean dealing with markets that are more global and different?

To answer these questions, the Global Alumni Forum was held in Lima, Peru on 25 March 2011. The event also sought to foster networking among alumni and entrepreneurs in the region during the Coffee Break, Lunch, Evening Cocktail Party and interviews with local head-hunters.

The GAF was opened by Gonzalo Garland, Vice-Chairman of Development at IE Business School, who then gave the floor to Pablo Martín de Holán, Director of the Business Creation Department of IE Business School. He spoke on «Strategic Innovation: how to foster the innovative spirit in enterprise». On this occasion, Pablo Martín de Holán recommended CEOs and senior executives to foster the culture of innovation and accept failure as part of the learning curve, refraining from applying penalties for failure and encouraging innovators by creating a department to promote said culture/philosophy across the enterprise.

There was then a presentation of three cases of huge business success:

The first was of Peruvian origin and focused on the AJE Bottling Group, which today operates in 14 countries in America, Europe and Asia, running a variety of water/soft drink/beer bottling plants and distribution companies. The group is currently expanding its activities in Brazil, Vietnam and India. Carlos Añaños gave a master conference in which he clearly showed the entrepreneurial attitude applied by the company, which has taken risks at times of crisis by making a commitment to international expansion and today leads the bottling sector in several countries. Innovation and entrepreneurial spirit are the basic values of its business culture.

Carlos Añaños Jerí began his professional career 17 years ago in the AJEGROUP family business. The company appeared in Peru at the end of the 1980s amidst the campaign carried out by the Sendero Luminoso terrorist group. During those turbulent times, Eduardo and Mirtha Añaños (Carlos Añaños Jerí’s parents) saw a great business opportunity. With the passing of time, the AJE Group has become a threat for the market giants Coca-Cola and Pepsi. Since 1989, Carlos Añaños has held management positions in the Finance department and has formed part of the executive management of the group’s companies. He has also carried out his functions in a variety of countries besides Peru, including Mexico and Venezuela.

Carlos Añaños has held executive positions at AJEMEX since March 2003 and has contributed to the company’s success thanks to his extraordinary experience and perspicacious approach. He has also played a decisive role in the development of the company’s business model, which is now capable of effectively and quickly taking the product to the international market. At AJEMEX, he has worked as the Vice-Chairman of Administration and Finance for two years and he has been responsible for establishing the company’s global management and financial strategy. In 2008, he was chosen as one of the 100 Young Global Leaders by the World Economic Forum – Davos.

The floor was then given to Juan Xavier Roca Mendenhall, an economist from Amherst College and MBA, Harvard University. He is currently General Managing Director at Saga Falabella (a large Chilean retail company). His innovative contribution has included the correct management of land purchases and a new way of managing stocks and inventories. The group’s commitment in Peru will continue to grow and it sees the markets of certain provinces as good expansion potential.

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