Entradas Etiquetadas con ‘IE Alumni Conference’


IE Alumni attended a special musical conference last May 17th, coordinated by the Excelentia Foundation. The aim is to relive different eras of classical music and this time around it was the turn of Romanticism. The invited speaker was Martín Llade, who is the director and presenter of various classical programs on the radio. The event, which included audio and visual presentations, centered on the principal protagonists of the romantic era: Franz Schubert, Robert Schumann, Frederic Chopin, Felix Mendelssohn and Franz Liszt.

Martín highlighted Schubert´s intimate romantic quality. He was a nostalgic person haunted by an idealized past or unattainable love. Schubert created music to be interpreted by his friends; he was not concerned with posterity. Consequently, he is renowned for his Chamber music. Martín also touched upon another genre of classical music called Lied; Schubert employed this tradition to create a balance between words and music. He was influenced by great poets such as Goethe and Heine, among other romantic authors.

Martín Llade highlighted Schumann´s passionate personality with a great piece that included plenty of original harmony. The artist identified his music with his own existence, going off the point with various musical characters such as the melancholic Eusebio, the euphoric Florestán and Doctor Strange. As a pioneering music critic Schumann also created his own fictitious league, the Davidbünsler, in retaliation against the philistines that he believed represented the conservative and conformist bourgeois style.

Felix Mendelssohn was the most creatively tormented of his romantic contemporaries. Martín explained that he chose not to express his own personal tribulations as the others did. He was faithful to the Bach tradition and extremely conservative within a genre that did not stop progressing. He is renowned for employing traditional styles and for his bright and clear musical concept.

In-between the various informative and musical videos played, Martín also touched upon Chopin. He was presented as the heroic and melancholic romantic, master of short compositions that recreate a wide range of sensations with only the piano as an accompaniment. Chopin takes you from boundless happiness to desperation and sadness, disregarding previous styles in order to be guided by his own imagination. The patriotic Chopin also sang about the freedom of man and his birth home, Poland.

The event closed with Liszt and the perpetual debate about traditionalist music, personified by Brahms, and Wagnerian music dramas that are inevitably associated with the literary world and all the art forms in general. The Wagnerian conception, considered by many as the start of modern music, led to the eventual death of romanticism.

El pasado 17 de mayo, tuvimos una nueva conferencia coordinada por la Fundación Excelentia para los Alumni del IE. Y en este recorrido por las diferentes épocas de la música clásica, fue el turno para el Romanticismo. Y para ello, contamos como ponente invitado con Martín Llade, director y presentador de diversos programas de Radio Clásica. La conferencia, con audiciones y vídeos, se centró principalmente en las figuras representativas de este movimiento dentro del terreno musical: Franz Schubert, Robert Schumann, Frederic Chopin, Felix Mendelssohn y Franz Liszt.

De Schubert se destacó su faceta de romántico intimista, evocador de un pasado idealizado o nostálgico de un ideal amoroso irrealizable. Un músico que concebía la música para ser interpretada en veladas con sus amigos, sin las ínfulas del creador que habla a la posteridad. De ahí su carácter eminentemente camerístico. Por otro lado, Martín Llade destacó el género al que insufló una inusitada vitalidad, el lied, una suerte de pequeño drama apoyado en el poder de las extraordinarias melodías schubertianas, que el músico cultivó a partir de poemas de Goethe, Heine y otros grandes autores de la época.

De Schumann, Martín Llade subrayó especialmente su arrebatada personalidad, plasmada en una obra extrema, de gran originalidad armónica, en la que el artista identifica su música con su propia existencia, desviándose en su caso en varios heterónimos musicales: el melancólico Eusebio y el exultante Florestán, cuyo término medio es el Doctor Raro. Crítico musical pionero, Schumann creó también su propia liga ficticia, los Davidbünsler, contra los filisteos que representaban al arte burgués, conformista y conservador.

Y llegados a Felix Mendelssohn, y en contraste con el resto de los románticos, Martín Llade nos explicó cómo fue un creador en absoluto tormentoso, que no volcaba las tribulaciones de su yo interior como sus colegas. Heredero de la tradición de Bach, fue conservador dentro de un arte que no deja de ser evolutivo y destaca por su respeto a las antiguas formas y un concepto diáfano y luminoso de la música.

Y entre audiciones y vídeos sobre los diferentes compositores, se dio paso a la figura de Chopin. Presentado como el romántico melancólico y heroico, maestro de la miniatura en la que recrea un amplio espectro de sensaciones, que van desde la alegría desbordante a la tristeza y la desesperación, valiéndose para ello únicamente del piano, y destruyendo las formas pretéritas para regirse por su propia fantasía. A esto añadió los ritmos de su patria, Polonia, para cantar a la libertad del hombre y también de su pueblo.

La conferencia finalizaría con Liszt y el debate eterno entre la música pura, encarnada por Brahms, y el drama musical wagneriano, asociado inevitablemente a la literatura y a todas las artes en general, para crear la obra suprema, la concepción artística más genuina que conducirá a los últimos estertores del romanticismo.


On May 23, IE Sweden Alumni Club organized a conference with professor Martin Boehm. The subject of the conference was «Building Successful Brands» and professor Boehm talked about the strategic role that brands play in driving business growth and profitability and why they have become key assets in organizations. 

At the event there were IE and SIBSAN alumni. We are very proud to announce that IE is now part of the prestigious organization SIBSAN a Swedish network with over 1000 alumni in Sweden from currently 16 different international business schools (see www.sibsan.se for more info). 

It was a very successful event that was highly interactive with a lot of discussions. The event was concluded with a cocktail allowing further discussions and networking among the alumni.

The IE Sweden Alumni club would like to thank professor Boehm for taking his time and coming to Sweden to give the presentation.


El pasado 23 de Mayo, IE Sweden Alumni Club organizó una conferencia con el profesor Martin Boehm acerca de “Crear Marcas Exitosas”. El profesor Boehm habló de los roles estratégicos que juegan las marcas en el crecimiento económico y en los beneficios que le genera a un negocio y por qué la marca se ha convertido en un importante activo en las organizaciones.

Al evento acudieron antiguos alumnos del IE y SIBSAN. Estamos contentos de anunciar que el IE es ahora miembro de SIBSAN una organización Sueca con más de 1000 antiguos alumnos en Suecia que pertenecen a más de 16 importantes escuelas de negocio del mundo. (Para ver más información sigue el link www.sibsan.se)

El evento fue muy exitoso, el tema de discusión estimuló a los presentes en una activa discusión. El evento concluyó con algunos aperitivos y bebidas que permitieron desarrollar más discusiones y realizar networking entre los antiguos alumnos.

El IE Sweden Alumni Club quisiera agradecer al profesor Boehm por venir a Suecia para dar esta presentación.


Over 370 alumni from 9 different countries in Latin America and Spain met at the IE Global Alumni Forum 2009 in Lima (Peru) on 25 March 2011.

The third international edition of the most important alumni meeting in Latin America was held at Hotel Los Delfines (San Isidro, Lima – Peru) and involved the attendance of a number of top-level executives.  

Debate on innovation as a basis for business success

How important is innovation to a company’s success? How does it affect its sustainability and competitive edge over time? With the current global financial crisis, how have emerging countries, such as Peru, Colombia and Brazil, managed to reach growth rates of 8-9% in recent years? Do businesses recognise the importance of innovation? Do they foster the innovative spirit or do they penalise it if it fails? Does innovation also mean dealing with markets that are more global and different?

To answer these questions, the Global Alumni Forum was held in Lima, Peru on 25 March 2011. The event also sought to foster networking among alumni and entrepreneurs in the region during the Coffee Break, Lunch, Evening Cocktail Party and interviews with local head-hunters.

The GAF was opened by Gonzalo Garland, Vice-Chairman of Development at IE Business School, who then gave the floor to Pablo Martín de Holán, Director of the Business Creation Department of IE Business School. He spoke on «Strategic Innovation: how to foster the innovative spirit in enterprise». On this occasion, Pablo Martín de Holán recommended CEOs and senior executives to foster the culture of innovation and accept failure as part of the learning curve, refraining from applying penalties for failure and encouraging innovators by creating a department to promote said culture/philosophy across the enterprise.

There was then a presentation of three cases of huge business success:

The first was of Peruvian origin and focused on the AJE Bottling Group, which today operates in 14 countries in America, Europe and Asia, running a variety of water/soft drink/beer bottling plants and distribution companies. The group is currently expanding its activities in Brazil, Vietnam and India. Carlos Añaños gave a master conference in which he clearly showed the entrepreneurial attitude applied by the company, which has taken risks at times of crisis by making a commitment to international expansion and today leads the bottling sector in several countries. Innovation and entrepreneurial spirit are the basic values of its business culture.

Carlos Añaños Jerí began his professional career 17 years ago in the AJEGROUP family business. The company appeared in Peru at the end of the 1980s amidst the campaign carried out by the Sendero Luminoso terrorist group. During those turbulent times, Eduardo and Mirtha Añaños (Carlos Añaños Jerí’s parents) saw a great business opportunity. With the passing of time, the AJE Group has become a threat for the market giants Coca-Cola and Pepsi. Since 1989, Carlos Añaños has held management positions in the Finance department and has formed part of the executive management of the group’s companies. He has also carried out his functions in a variety of countries besides Peru, including Mexico and Venezuela.

Carlos Añaños has held executive positions at AJEMEX since March 2003 and has contributed to the company’s success thanks to his extraordinary experience and perspicacious approach. He has also played a decisive role in the development of the company’s business model, which is now capable of effectively and quickly taking the product to the international market. At AJEMEX, he has worked as the Vice-Chairman of Administration and Finance for two years and he has been responsible for establishing the company’s global management and financial strategy. In 2008, he was chosen as one of the 100 Young Global Leaders by the World Economic Forum – Davos.

The floor was then given to Juan Xavier Roca Mendenhall, an economist from Amherst College and MBA, Harvard University. He is currently General Managing Director at Saga Falabella (a large Chilean retail company). His innovative contribution has included the correct management of land purchases and a new way of managing stocks and inventories. The group’s commitment in Peru will continue to grow and it sees the markets of certain provinces as good expansion potential.

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