Entradas Etiquetadas con ‘IE Entrepreneurship Club’


Zeerca, la nueva aplicación para Smartphones que abre la puerta del Smart Commerce a los comercios tradicionales se presentó por sus fundadores, Belarmino e Ignacio García, el 15 de diciembre en el IE Business School. Este nuevo servicio que ha sido puesto en práctica por primera vez en Madrid fueintroducido como caso práctico en una jornada sobre Smart Commerce organizada por el Círculo de Emprendedores del IE.

El acto se centró en cómo el entorno SOLOMO (SOcial-LOcal-MÓvil) contribuye al nacimiento del Smart Commerce. Este nuevo término se está implantando cada vez más en ciudades cosmopolitas, ofreciendo soluciones tecnológicas y funcionales para la vida diaria. Un buen ejemplo de ello es Zeerca, un servicio pionero y universal que supone una revolución para el comercio, aunando las ventajas del comercio electrónico con el tradicional y aumentando su visibilidad frente a su competencia local.

En el acto participaron además de los fundadores de Zeerca, Tomás Salinas, Empresario y Presidente del Círculo de Emprendedores del IE, así como Juan José Güemes, Presidente del Centro Internacional de Gestión Emprendedora del IE Business School y Enrique Dans, profesor del IE Business School, que analizó cómo los entornos sociales están transformando la manera de relacionarse en nuestra sociedad, el presente y futuro de los entornos SOLOMO y cómo están contribuyendo al nacimiento de un nuevo modelo de smart commercce.

Zeerca es un servicio servicio pionero y universal para usuarios de Smartphones que supone una revolución para el comercio, aunando las ventajas del comercio electrónico con el tradicional: elementos de visita al comercio y comunicación/selección electrónica, peer to peer, a partir de los conceptos más avanzados de Customer Analytics y Social Analytics que existen en la actualidad.

Zeerca introduce las tecnologías más avanzadas de análisis de patrones basadas en la nueva ciencia de las redes combinado con las más novedosas tecnologías, diferenciándose de cualquier aplicación existente en el mercado por la microsegmentación agregada entre comercios y consumidores. La base de esta novedosa aplicación, que incorpora la tecnología ZeercaMatch, está en la explotación de las dimensiones SOcial, LOcal y MÓvil (SOLOMO) del nuevo comercio electrónico.

Madrid ha sido elegida como la primera ciudad del mundo en disponer de una aplicación de «Smart Commerce» inspirada en entornos SOLOMO, que será complementada con un proyecto del MIT. La tecnología desarrollada por Zeerca se irá implantando de forma progresiva en otras ciudades españolas y europeas en los próximos tres años.

Zeerca, the new application for smartphones that opens the Smart Commerce door to traditional commerce was presented by its founders, Belarmino and Ignacio García, at IE Business School on Thursday, 15 December. This new service has been implemented for the first time in Madrid and was introduced as a case study during a one-day event on Smart Commerce organised by the IE Entrepreneurs Circle.

The event focused on how the SOLOMO (SOcial-LOcal-MObile) environment contributes to the birth of Smart Commerce. This new term is used more and more in cosmopolitan cities and offers functional and technological solutions for everyday life. One good example can be seen in Zeerca, a pioneering, universal service that has revolutionised commerce, bringing together the benefits of electronic commerce and traditional commerce to increase visibility with regards to local competitors.

The event involved the participation of Zeerca’s founders and Tomás Salinas, Entrepreneur and President of the IE Entrepreneurs Circle, Juan José Güemes, President of the International Centre for Entrepreneurial Management at IE Business School, and Enrique Dans, Professor of IE Business School. They analysed how social environments are changing the way we relate to each other in society, the present and future of SOLOMO environments and how they are contributing to the birth of a new model of smart commerce.

Zeerca is a pioneering universal service for Smartphone users that has revolutionised commerce, bringing together the benefits of electronic and traditional commerce: visits to the store, electronic communication/selection, peer-to-peer, which are based on the most advanced concepts of Customer Analytics and Social Analytics in existence today.

Zeerca introduces cutting-edge analysis technologies based on the new science of networks combined with the latest technologies, standing-out from any other application on the market thanks to its aggregate micro-segmentation between traders and consumers. The basis of this new application, which incorporates ZeercaMatch technology, lies in the use of the SOcial, LOcal and MObile dimensions (SOLOMO) of electronic commerce.

Madrid has been chosen as the first city in the world to have a «Smart Commerce» application based on SOLOMO environments, which will be complemented with a MIT project. The technology developed by Zeerca will be implemented progressively in other Spanish and European cities over the next three years.


In a recently concluded seminar conducted by IE India club, several industry veterans discussed about the emergence of a quiet yet burgeoning trade relationship between India and Spain. The occasion was also graced by the presence of Indian ambassador to Spain – His Excellency Mr.Sunil Lal and Dean of IE Business School – Mr. Santiago  Iñiguez de Onzoño. The seminar was an astounding success, highlighted by the fact that there are growing synergies between India and Spain in terms of bilateral trade and perhaps we are witnessing a defining moment in the history of the two countries. The presentation was followed by a highly interactive Q&A session, between IE students and the speakers.

Mr. Alan D Silva, Partner, PwC, Spain

Mr. Oscar Vía Ozalla, General Director International Development, Isolux Corsán

Mr. Guillermo Falco – Head Client Services, Southern Europe, Banking and Capital Markets at Infosys Technologies

Counselor to the Indian Ambassador in Spain, Mr. Jayant Khobragade

Indian Ambassador to Spain, His Excellency Mr.Sunil Lal

Dean of IE Business Schoo,l Mr. Santiago  Iñiguez de Onzoño

Current Scenario

With an annual bilateral trade involving $5 Billion, trade partnership between India and Spain has been an unprecedented success story. In recent times, where we have been witnessing an increasing volatility in Euro zone and an imminent global financial crisis, a story like this comes as a breath of fresh air and needs worth mentioning. Notwithstanding all the economic turmoil of recent past, the Indo-Spanish trade is poised to grow at around 20% in the coming years. In a recent survey published by Indian embassy in Madrid, trade balance between the two countries has hovered around $2000 Million mark year-on-year: a clear indication of growing interest of Spain to seek new partners in emerging economies like India and also an indication of Indian Government’s persistence of continuing with economic liberalization policy that started about two decades ago.  Presently, there are around ten major Spanish companies working in India. Sectors where tie-up and expansions are happening in Indian market are consumer goods, travel, tourism, energy, banking, construction and retail, with renewable energy being most dominant among them. Some of the well-known Spanish companies in India are Acciona (Wind energy), Gamesa (10% of wind energy projects in India) – in a joint venture with Caparo, a London based company and Inditex (with its brand Zara and Mango). On the other side, Indian companies have also entered the Spanish market in Pharmaceuticals, IT Services, Energy and automobile industries. Financial sector has been identified as major growth area of India. Apart from these, following sectors have been identified as, priority sectors where Indo-Spanish joint ventures can happen in the future: Infrastructure, energy, agriculture, automobile components, information Technology, pharmaceuticals, textile and tourism.

What does India offer to Spain and rest of the world?

After years of stagnation due to Socialist policies, Indian economy breathed a new lease of life in early 90s, when the then finance minister (Dr. Manmohan Singh) introduced sweeping reforms in various sectors. In the following years, Indian economy has witnessed huge spells of GDP growth (almost touching double digit in 2000s and currently estimated to be 8.8% for 2011), increasing interest of multinationals to invest in the country, resulting in rising levels of living standards. Conditions for doing business for international companies remain positive.  Following figures, as presented by one of our guests (Mr. Alan D Silva, Partner in PwC, Spain) indicate that India continues to be one of the most favored destinations for multinationals. With receding confidence in developed economies, India has potential to emerge as an important partner for alleviating the trade imbalances and providing attractive investment incentives:

  • India is 4th largest economy in the world in terms of PPP
  • 70% of foreign investments are making profits
  • 84% plan to expand 
  • 91% perceive new opportunities for investments
  • 60% of the companies are obtaining better margins in their businesses in India than their average in their global businesses
  • 220 of Fortune 500 are present in the Indian market
  • Indian Economy: Service: 58%, Agriculture: 20%, Industry: 19%
  • Forex reserves in India: $320 Billion
  • FDI attractiveness: among top 5 in the world
  • As per BCG study, banking sector will be third largest in the world in next 14 years
  • Growth of India is based on internal demand
  • India ranks among highest in consumer confidence

In addition to the factors mentioned above, India’s favorable demographics as compared to other emerging economies can provide a huge impact in predicting growth for the future. As the world order slowly shifts from Service based to Knowledge based, India will be in a position to provide a huge supply of ‘Knowledge Workers’ in the age group of 25-35 years. High-income countries like Spain will face an upward demand for skilled workers. With dwindling population growth in west, the shortage of skills shall be compensated by demographics of Indian population, which will pave way for larger business partnerships with Indian companies.

What Spain offers to India? – A case study on Isolux Corsán, India

Isolux is a multi-national company working in 25 countries in the areas of Construction, Environment, Energy and is one of the biggest trade partners with India. It works with a global strategy of being a local company, when doing business abroad and prefers to call itself as a global company headquartered in Spain.  It also focuses on a product / service portfolio for Middle East market by using India as its operations hub. Its success in doing business in India can serve as a template for all the future partnerships.

Mr. Oscar Vía Ozalla, General Director International Development, Isolux Corsán attended the seminar and provided detailed insights on his experience of working in India and the benefits his company reaped out of the partnership with Indian Government.  The highlight of the presentation was the fact that Indian market currently represents second largest revenue source for Isolux (14%- next only to Spain) and it is anticipated that India will become the largest revenue generator for the company by 2013 (15% of its revenues). The company has been prequalified in 55 construction projects across India.  He further pointed out that for Isolux, “Country Analysis” is paramount in making investment decisions. This includes political, economical and monetary factors and also ability to invest in local currency, which is essential for a self-sustainable financing. Isolux started its operations in 2003, set up representative office to analyze market and looked for partnership. Eventually they entered into a 50-50 JV with Consoma (50-50) in 2007.

How Spain can reap benefits from Indian IT Services – A case study on Infosys, Spain

The success stories about Indian IT services firms have been oft repeated everywhere in broader business contexts. Infosys is one of the biggest Indian IT giants and is seeking to position itself as a Global software and consulting service provider. In fact, it has pioneered the first global delivery model, which has helped large corporations all over the world in the last decade, to save a lion’s share of their IT costs and with right quality. Infosys has a 97% repeat business rate with its customers. It has been growing at a CAGR of 56% in European market.

Spain has been one of the late entrants in the IT outsourcing business and the Indian IT conglomerates offer a huge opportunity for the Spanish markets. With local economy plunged deep into crisis, corporations across Spain will need to rethink their business strategies and cut down their costs. Indian IT service industry, with its huge experience with US and other European customers are well suited to serve the purpose.

Mr. Guillermo Falco – Head Client Services, Southern Europe, Banking and Capital Markets at Infosys Technologies, provided some interesting details about the company’s strategy in Spain. Infosys has been one of the early movers among Indian software companies in Spain. Not surprisingly, they have repeated their success here as well. For Spanish banks, Infosys created a software factory in Spanish language and operated on a 5:95 onshore-offshore model, which effectively translates into a more than 50% cost savings for its customers.

Current and Future Challenges

Despite the booming business relations between the two countries, Indian companies expanding into Spain and vice versa, need to be aware of the language barriers and the cultural differences that exist between the two countries.

English is the business language used in India and the focus on learning Spanish for business is almost non-existent. However, English is now the second language taught in Spanish schools (moving from French), which implies that language would cease to be a big barrier in the near future.

Cultural sensitization is a topic, which can be dealt easily, if identified and recognized in time. All the experts on the panel agreed that the best way to enter either market is through Joint Ventures in a specific industry as a testing ground. The lessons learnt from these ventures can serve as a benchmark for doing business with each other. For example, Isolux first entered the Indian Market with a JV with Consoma and started working in the Roadway construction sector. This helped them understand the local market and test waters for entering into the Power transmission business and explore other avenues of engagement. Infosys clients were pleasantly surprised with the result and quality of deliverables provided by a company in a non-Spanish speaking country, which not only helped Infosys to retain existing clients but also served as a precedent for new clients.

Concluding Remarks

All the speakers in the seminar unanimously agreed on encouraging more synergies between two of the culturally disparate, yet market oriented countries. At a time, when corporations across the world are increasingly facing non-market, unforeseen challenges such as global warming, European crisis, growing distrust among citizens over Governance, their survival and sustenance will invariably depend upon seeking new opportunities. Evidently, value creation will require increased mobility and collaboration between India and Spain. Furthermore, both the countries offer each other complementary expertise (e.g. Spain in renewable Energy and India in Knowledge sourcing), which will go a long way in defining a long-lasting relationship.


The 1st Entrepreneurs Networking Day, that was held last June 20th, was organized by the Circle of Entrepreneurs of EI (CEIE) and the Alumni Association of IE.

The CEIE is composed by alumni who are entrepreneurs and it works to promote the network among its members.

The Networking Day was introduced by Victoria Gimeno, director of the Alumni Association, and Juan José Güemes, president of the International Center for Entrepreneurial Management, took part together with Manuel Bermejo, director of family business program ,and Tomás Salinas, president of CEIE. All of them were gratefull to the high attendance and interest shown in the 1st Entrepreneurs Networking Day. They also reminded the support that IE offers to all students and alumni entrepreneurs. Such support goes  from the optimization of the business idea and its development through the business plan, to financing rounds of VC, Business Angels, as well as advice and network building, once the company is created through the CEIE.

The high attendance of businessmen and students, who leads their own company or family company, made to be present many business sectors that are TCI, renewable energy, consulting, internet, environment, building, hotel industry, tourism, communications, consumer, advertising, …, and made workshops very active and really interesting for all participants.

This is the first in a group of initiatives that CEIE launches for the promotion of the network among the entrepreneurship alumni and that will be segmented by sectors of interest among participants.

Likewise, the CEIE also reported that it is available to all students and alumni entrepreneurs or family businesses, to advise on issues of funding, presentation to institutions, customers, suppliers, … Those interested can visit the site www.ceie.ie.edu and contact with the CEIE by email ceie@ie.edu, or in IE Communities in Círculo Emprendedores IE.

El pasado día 20 de junio se celebró el I Entrepreneurs Networking Day, organizado por el Círculo de Emprendedores del IE (CEIE) y la Asociación de Antiguos Alumnos del IE.

El CEIE está compuesto por antiguos alumnos que son emprendedores y su labor es el fomento del network entre sus miembros.

El Networking Day fue presentado por Victoria Gimeno, directora de la Asociación de Antiguos Alumnos, e intervinieron Juan José Güemes, presidente del Centro Internacional de Gestión Emprendedora, Manuel Bermejo director del programa de empresa familiar y Tomás Salinas presidente del CEIE, los que agradecieron la alta asistencia y el interés que ha despertado el I Entrepreneurs Networking Day. Así mismo, recordaron el apoyo que el IE ofrece a todos los alumnos y Antiguos Alumnos emprendedores, desde la optimización de la idea de negocio y su desarrollo a través del business plan, a rondas de financiación con VC, Business Angels, así como  asesoramiento y fomento de network, una vez creada la empresa, a través del CEIE.

La alta participación de empresarios y alumnos con empresa propia o familiar hizo que estuvieran presentes múltiples sectores empresariales, como TIC, energías renovables, consultoría, internet, medio ambiente, construcción, hostelería, turismo, comunicación, consumo, publicidad,…, lo que hizo que las mesas de trabajo fueran muy activas y de gran interés para todos los participantes.

Esta es la primera de una serie de iniciativas que el CEIE pone en marcha para el fomento del netwok entre todos los alumni emprendedores y que se irá segmentando por sectores de interés entre los participantes.

Así mismo, el CEIE comunicó que está a disposición de todos los alumnos y antiguos alumnos emprendedores o con empresa familiar, para asesorarles, en temas de financiación, presentación a instituciones, clientes, proveedores,…Todos los interesados pueden ponerse en contacto con el CEIE a través de correo electrónico ceie@ie.edu o en IE Communities en Círculo Emprendedores IE. 


Master Class in Singapore

Escrito el 31 mayo 2011 por Alumni en Clubs & Activities, Geographic, Others

With the continuous efforts to expand the services to the IE Community, the IE Alumni Association celebrated the first IE community exclusive Master Class in Singapore. At the end of May, Prof. Dr. Martin de Holan went down to South East Asia and lectured about Entrepreneurship in general and the importance of corporate venturing especially after the GFC.

 He insisted in the necessity of creating channels within large corporations to let ideas flow, especially from the employee’s level to towards the top management. In addition, Prof. Martin point out that it is critical to follow meticulously a sequence of steps to get the opportunity converted into a real project. Many corporate projects fail as they make systematic mistakes in this undertaking. 

The IE – Singapore Club is comprised by more than 80 members (incoming and current students as well as IE graduates). Almost 20 of them attended this interesting speech which was followed by an interesting discussion within the broad field of Entrepreneurship and IE’s contribution to it.


La Asociación de Antiguos Alumnos del IE celebró su primer Master Class en Singapur demostrando así su continuo esfuerzo de expandir sus servicios a todas las comunidades del IE.  A finales de Mayo el profesor Dr. Martin Holan viajó hasta el Sur de Asia para dar una charla de emprendedores y la importancia del corporate venturing especialmente después del GFC.

El profesor Martin Holan insistió en la necesidad de crear canales entre grandes corporaciones que permitan fluir ideas, especialmente entre los empleados y la gerencia general. Adicionalmente, el profesor señaló que es imprescindible seguir meticulosamente una secuencia de pasos para lograr convertir las ideas en proyectos reales. Generalmente este tipo de proyectos  fallan cuando comente errores sistemáticos.

El IE Singapur  Club está compuesto por más de 80 miembros (tanto estudiantes actuales como de antiguos alumnos del IE). Más de 20 miembros del club atendieron este interesante evento donde también se dio una interesante discusión acerca de los emprendedores y de cómo el IE ha contribuido en el desarrollo de los mismos.


IMBA Entrepreneurs in the Fire

Escrito el 24 marzo 2010 por Alumni en Functional Area

11-03-2010 IMBA Entrepreneurs in the Fire 024.jpg 11-03-2010 IMBA Entrepreneurs in the Fire 012.jpg What better for IMBA students to learn how to become entrepreneurs than to hear it from their classmates? At the latest IE Entrepreneurs Club event, four IMBA entrepreneurs pitched the ideas behind their companies to their fellow classmates. The classmates, joined by IE Entrepreneurship professors Peter Bryant and Gary Stewart, grilled the entrepreneurs as to viability of their opportunities. After answering the serious questions, the IMBA entrepreneurs shared what really happened, giving aspiring entrepreneurs in the audience valuable tips for starting their own businesses.

11-03-2010 IMBA Entrepreneurs in the Fire 020.jpg 11-03-2010 IMBA Entrepreneurs in the Fire 019.jpg Felipe Broitman kicked things off with a presentation about his social entrepreneurship project, Juega+. The idea behind Juega+ is to facilitate learning for children in developing regions through a sports themed educational publication. Currently witnessing impressive growth in Chile, Felipe seeks to expand the project to other regions and sought advice from the audience.

2005 graduate Esteve Guerra, who has launched several business, tried to convince the audience of his latest venture called foodLinker. foodLinker is a software application for mobile phones that provides a fast and convenient solution to the problems experienced by sufferers of any kind of food- related intolerance, allergy or nutrition requirement or limitation, when making a decision whether or not to purchase a particular food or beverage at a supermarket or convenience store. Currently Esteve is seeking additional capital to add to the EUR150,000 already invested.

11-03-2010 IMBA Entrepreneurs in the Fire 004.jpg Current IMBA student Ellen Mendivelson shared her story of launching an IT consulting firm in Colombia. During the six years she ran the company, Ellen helped it achieve a $600,000 turnover. The company continues to function profitably while Ellen completes her IMBA.

11-03-2010 IMBA Entrepreneurs in the Fire 009.jpg Key takeaways from IMBA Entrepreneurs in the Fire:

  • The window of opportunity is short – act quickly in developing your idea
  • Despite popular opinion, businesses can still turn a profit in their first year
  • Social entrepreneur projects are not necessarily non-profit
  • You don’t need to be an expert in the field in which you would like to launch a business

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